INCEPTION IS PROTEIN FIRST – Inception is formulated with animal protein first to serve your canine companions’ needs. We understand your canine companions are carnivore first, omnivore second and thrive with good animal protein in their diets. At Inception, we ensure our first two ingredients are animal protein.

INCEPTION CHICKEN FORMULA - Our Inception Chicken recipe contains chicken and chicken meal as the first two ingredients. Chicken is an excellent source of lean protein providing high-quality, essential amino acids, and trace minerals. Chicken is a “protein-dense” ingredient, meaning that it provides a lot of protein compared to fat in a given amount of meat. This makes it an excellent source of protein that may help in weight control because fat contains more calories than protein. Chicken is high in vitamin B3, vitamin B6 and vitamin B5. It’s also a great source of selenium and phosphorus.

INCEPTION IS LEGUME FREE – Inception formulas are free of legumes, potatoes, corn, wheat, soy, artificial colors, flavors, and preservatives. We want to give your canine companions everything they need for a long and happy life with you.

LOW IN SODIUM AND HIGH IN MOISURE- All of our Inception dog can food recipes has the added benefit of no guar gum, no carrageenan gum, no xanthan gum, and no locust bean gum.

IMMUNE SYSTEM BOOSTER - To help booster the immune system, we’ve included ground flaxseed, which is an excellent source of plant omega-3 fatty acids and a great source of natural antioxidants as well.

VITIMINS AND MINERALS - We’ve packed Inception with vitamins and essential nutrients sourced from a European human consumable vitamin plant made specifically for us, making our recipes complete and balanced. Inception supplements all of its dog diets with extra taurine and L-Carnitine.

INCEPTION IS COMPLETE AND BALANCED DOG FOOD – The chicken in the Inception Chicken recipe comes from the rolling hills of Minnesota, cage-free, thus having a positive effect on your dog’s food. The oats used in Inception come from the pristine oat fields of Canada. Oats are high in fiber and contain antioxidants, vitamins, and minerals, all working together to promote and maintain the health and well-being of your dog. Lastly, the millet and milo we use are grown in the vibrant green farmlands of North Dakota, harvested with care by local farmers and prepared to meet the high standards that your dog deserves. Millet is also a healthy source of carbohydrates for most dogs and is easy to digest.

SPECIALLY FORMULATED RECIPE - Inception Chicken Recipe for dogs is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) for all life stages except growth of large size dogs (70 lb. or more as an adult).